Tourism in Europe is often ‘managed’ in terms of tourism destinations or through single destination marketing schemes. Whilst this model can be and is successful in the short term, in order to sustain the attractiveness of a destination in the longer term, a more holistic integrated urban management approach is required. It is this in-depth understanding that can allow destination management to improve the quality of visitors’ experience and keep smaller towns and larger cities competitive in the market. In order to attract heritage-focused tourists, town and city centres need professional managers with an in-depth understanding and competencies in the various multi-faceted and overlapping aspects of place management to manage cities in an integrated strategic fashion (for example, as Capitals of Culture or working towards the European Heritage Label).
‘Project SCOUT: destination management for Small Capital Of cULTure’ (SCOUT) aims to identify professional managers, especially in public administration and Town Centre Management partnerships, to study their professional profile, their competences, and skills. In doing so, the project hopes to promote a holistic, strategic approach to destination management in order to create fulfilling and authentic visitor experiences and promote sustainable tourism best practice.
Throughout the SCOUT project, partners have worked together and undertaken international study tours. Roles and responsibilities were outlined at the initial project meeting.
Partner 3: Association of Town and City Management (UK)
Partner 7: OKUL YÖNETICILERI DERNEGI (Turkey)
Partner 8: Svenska Stadskärnor (Sweden)
Partner 10: VCT ENDYSI (Greece)
Partner 11: Ayuntamiento de Vila-real (Spain)
The project has relied on a number of organizations, VET providers, colleges, universities, trade federations and associations. The partner organizations developed a comprehensive dissemination strategy at the beginning of the project which contained all single activities on transnational, national, regional and local level for all participating organizations.
In addition to regular e-mail contact and conference calls, the partners met face-to-face at:
Welcome meeting in Konya (Turkey).
SCOUT Project Final Pamphlet
Introduction to the Poland Krakow Foundation
Insights from Poland – our approach to destination management
Umea – European Capital of Culture 2014
SCOUT Insights Prez Fin Palatkova
Palatkova Tittelbachova Konya
ATCM Summer School 2014 in Dundee (Scotland).
Destination management in Europe – early research findings
The Regional Chamber of Commerce of Central Bohemia – Update One
The Regional Chamber of Commerce of Central Bohemia – Update Two
A research conference in connection with the SCOUT Project in Malmo (Sweden).
Review of Project SCOUT visit to Sweden
Malmo Events CzechIt
Small Cities & Cultural Events in the Czech Republic
SCOUT Project Meeting Malmo minutes (Oct 2014)
A progress meeting for partners in Prague (Czech Republic).
The outcomes of the SCOUT Project are as follows:
- SCOUT Project Paper
- SCOUT Project Questionnaire
- Destination management in Europe – early research findings of a survey with practitioners across 6 European countries.ppt
“Partners worked well together, and the information exchanged during mobilities and visits was extremely beneficial to all. There is now a much improved understanding across the partner countries regarding the role of destination management and how it can be used to ensure regions, towns and cities are able to achieve their full economic and social potential.”
Shanaaz Carroll – ATCM CEO (Interim)
“The Scout-project has given me valuable experience about cooperating with European colleagues. The challenges are often similar, but the ways of addressing them are very different. We can inspire each other and get new perspectives on old issues.”
“As a Local Authority consultant working for a European Grouping of Territorial Cooperation, I feel lucky to have taken part in the SCOUT Project. It has increased my knowledge of Destination Management, which is something new and at the same time very crucial for Greece. The delegates worked together and explored how destinations can benefit from their cultural assets to develop a sustainable approach to tourism that will benefit local and regional economies.”